Why Flash Apps Should Not Be On The App Store

Have you noticed that in the Apple Store, there is not a bargain bin of unwanted software?

Of course not! Apple is promoting it's identity as a high quality boutique. The danger of allowing Flash developers to literally explode the App Store and flood it with bad apps was very real. It's hard enough today to read 3 or 4 different apps and the reviews, and make a purchase. If overnight, there were an additional dozen or so bad apps, for the same thing, the frustration level would also explode.

If customer choice means tons of bad choices....no thanks, I'll pass.

This notion that freedom and choice are at stake is completely ludicrous. Imagine a Presidential debate where all the candidates from every fringe party got equal time. It would be a complete waste, because you'd only be listening to a very small fraction of the debate.

The App Store would suffer a "Flash Tax"...and die

People would soon tire of spending $5-$10 weeding through bad apps just to find a good one. Flash developers, oblivious to what is happening, would see sales and produce vastly more junk. The user would blame Apple. The quality of the App Store would plummet very quickly. The iPhone/App Store ecosystem would slowly collapse. Journalists would write post-mortems about how Flash killed the App Store. If you think things are bad now between Adobe and Apple, just image the aftermath of that.

Conclusion: Apple did the right thing.

Rude Awakening: How Flash Has Exposed The New Development Paradigm

Adobe's Big Blunder

That fact that Flash CS5 released the iPhone exporter, and forced Apple's hand, shows that the execs at Adobe are not listening. It was no secret that Apple was going to change the rules when faced with a potential tsunami of bad Flash-generated apps. In spite of Adobe's insistence that they perform well on devices, any critical glance reveals it's simply not true. Self-delusion is not pretty or helpful. This is like Microsoft saying there's nothing wrong with Vista. This is hubris, plain and simple.

It's time for the Adobe investors to clean house in the tower. I'd love to see Ben Forta run Adobe. He has had the intelligence to stay out of the Apple-bashing, and obviously had a hand in the 64-bit Cocoa moves that have been a huge success on CS5 tools like Photoshop and Premiere Pro. In contrast, the Flash group has failed horribly, both technically, and politically. It's been a public, embarrassing disaster.

Flash Developers Screaming Inside A Burning Building

Flash everywhere is not a right. iPhone is not a monopoly. Simply go over to Android and fail on that platform instead. All the crying about being open is a waste of time. If half the energy behind flaming Apple was used towards learning Objective-C, they'd be doing apps on iPhone and iPad right now. They'd also have to admit that they are making far better quality apps without Flash. I have no sympathy or respect for developers who are screaming in the burning building. Have enough sense to walk out the front door. Being stupid and lazy is no way to further your career.

Device/Mobile Development != Desktop Development != Web Development

Ubiquity is not going to reach the mobile world via Flash. It's not even happening across Android phones. As new devices keep coming, they keep getting better. Adobe cannot keep up with this pace with Flash. They can't even get off 32-bit. Creating subsets of support by which we funnel our development is an impediment to innovation. Flash is a Swiss Army knife. It is not a scalpel. I cannot defend mediocrity.

Nothing is more mediocre, slow, and uncool that a web app. Blackberry is a waste of time. Users do not want an experience that is LESS than the web page. They hate web apps and web-dependant views with a passion.

Native and HTML 5: The New Paradigm

Object-oriented programming, web programming....device programming. This is a new age of development, and it's on afterburner. Unfortunately, many of my colleagues will not understand it, and will fall further and further behind. Young developers are energized. The older developers, happy with what they already know, are completely unprepared and and not motivated to produce excellence on new platforms. That's a mistake.

They have no clue the goodness that's only available by going native. The users are showing off their devices for what they CAN do. Cross-platform apps create nothing but yawns. Then they get deleted. Just getting on the iPhone does not equal success.

Every day, the call for HTML 5 and iPad-compatible web experiences hits home. Example 1. Example 2. Example 3. Clearly, developers are not in control. The users are. This is the transition from web to device. Flash is not going to be the singular technology for both. It's not even going to hold onto web forever. We develop forward, or we develop backward. Apple has decided that on their devices, you CAN'T develop backward. I'm quite sure they will be rewarded by the public. The users don't care if developer's are afraid for their livelihoods. They want to be wooed and wow'd. It's adapt or die. Is someone at Adobe getting this? HTML 5 tools are where the money is. It's not Flash.

Moving Forward Is Inevitable

Every major step forward was done with great resistance and great reward. Here we are. This is it. If you are afraid or angry, you need to wake up, and get to work. Young developers do not have your baggage, and they will smoke you. Personally, I'm incredibly fortunate to have made the choice to move on. I'm riding the wave, and it's a lot of work. But as far as my career, opportunity and the rewards, I'm in the right place. I'm happy. You can ride the wave or get crushed. So start swimming!

The Apple vs. Adobe on iPhone controversy: What Now?

Apple and Adobe. My two favorite technology companies by far. I simply love them both. But there's a spat in this family, and when that happens, you don't want to alienate anyone or take sides, and make the rift bigger than it is. This is not fun for me. But I have to say something about where I think we should go from here, and it has a lot to do with perspective.

Adobe's content developers pay the bills

We developers want a "write once, run anywhere" investment of our time. (Java anyone?) The performance is a secondary concern we can get to next rev -- maybe. We can accept the compromises of a lowest common denominator of "It's good enough." Apple's App Store is a cash cow, and Adobe wants to provide a way to make them money. This is good.

Apple's content consumers pay the bills

As a consumer, I care about my personal experience on my personal device. I don't care about the developer. I don't care what phone the other guy has in his pocket. Apple has made their entire business model about the customer. When the Telcom guys were literally laughing in their face, they did the iPhone anyway, focusing on making people happy. It should be no surprise that Apple keeps control so they can fix bugs themselves, and keep the user experience as close to magic as possible. This has worked! This is very good.

Monetization makes today different!

Touchscreens, smartphones and tablets are not new. Apple has succeeded by making the experience fantastic, and setting up the monetization around making things easy. That dedication to the user experience is why Apple wasn't just another failure. The iPhone / iPod Touch user has long experienced magic. As emotional as that is, it's the key to discretional money. And let's be honest, is Android doing well because it's "open" or because many people hate AT&T? Or Apple? C'mon.....you can say it. We all know.

How does all the new Adobe technology stack up?

I have the CS5 beta, and made apps. I have downloaded other Flash apps from the App Store. I have seen the Flash Player 10.1 demos and videos. What's the seat-of-the-pants, emotional impression, after many hours of repetitive usage? It breaks my heart to write it, but....

This is definitely not magical.

My eyes and gut are constantly telling me it's a step down. It's clearly and painfully choppy. One Flash-generated app on the store has a list of buttons that is clearly NOT from a standard TableView component. It doesn't act the same, it's not tactile, it looks and feels cheap. Yet it's attempting to mimic the same thing, like a bad Elvis impersonator. Regardless of public statements from Adobe people about the great performance, it's simply not true. It's very poor.

It's not just me. I never "show off" the Flash-generated apps to my friends. These are samples of "no magic" and "I'd delete that for sure" apps. I use them for precise side-by-side comparisons. We all see the same thing. Flash gets trounced. Not exactly a rousing endorsement.

How can we move on?

Adobe, please bite the bullet and optimize with Cocoa, and embrace 64-bit on your Apple products. It's been eight years of digging in your heals on Carbon. That's long enough.

You're invited to the Apple iPhone party if you dress up! The camel nose under the tent will definitely get you thrown out. I don't care if the party next door doesn't have a dress code. I'm sorry Uncle Steve insulted you. Get dressed and he will probably give you a hug. Don't embarrass him in front of his friends.

Here's the deal. I consider my Mac and iPhone as first class citizens, which deserve a lot more than a slower second class port or middle layer. The efforts in CS5, writing for Cocoa, embracing 64-bit, have been a breath of fresh air, and you've performed masterfully. Lots of love for that! Here's a quote about Photoshop CS4 vs. CS5 on Mac:

"The lack of 64-bit support in the CS4 version of Photoshop for Mac was a major blunder by Adobe.

The addition of 64-bit support indicates that Adobe has finally decided to abandon the older Carbon-based code that CS4 and earlier versions of Photoshop were based on, and move on to Cocoa, a more modern programming platform. Adobe is already using Cocoa in Lightroom 2 and other 64-bit aware applications for the Mac." - Tom Nelson

With Photoshop CS5 seeing performance gains up to 59% with Cocoa...why is it "not needed" for Flash?

Some people in the Adobe building have figured it out. Not the Flash Player side of the building, and not the Ivory Tower. I do not understand how management at Adobe can make a stand that second class performance on a first class product is acceptable, because of all the second class products they want to support. What advantage is multi-device if all of them combined don't me make any money?

To Apple, keep producing magic, stay focused on YOUR consumer. The one who is spending their money on YOUR products. As a developer, I promise to obey the rules, make first class apps, and collect the money I wouldn't have gotten otherwise. Please deposit into this account.

Conclusion: You need Cocoa to get the magic on an Apple OS

iPhone, iPad, are great products. They are magical. They sell. We love them. Photoshop CS5 is definitely magic, it will sell, and be loved. The goal is not second class everywhere, it's first class where the money is. Adobe doesn't have to leave the building to see how true that is. Adobe is doing a lot of things right. Whats happening with Flash and Apple is not one of them.